The format for SmartPhone and Tablets is different from Desktop and Laptop computers not only in size, but in operating system. Even though the Smartphone has familiar name browsers like IE, Chrome, and Safari, their mode of operation is different from the Desktop versions.
I can create a filter that will determine what type device is trying to access your website, and then direct the browser to separate websites designed for that specific device.
In fact, if a website is not designed to the correct smartphone standards, Google will give low priority in searches to those websites when it detects a smartphone user is doing the search.
Design Problem for SmartPhone and Tablets
A one size fits all approach to web design is really no longer practical. The large screen of the desktop/laptop can display large pictures and a lot of text that is easily read. The tiny screens of the SmartPhones reduce the size of fonts and pictures to an unreadable size, and upon enlarging fonts on the Smartphone scene you often have to move the text to read an entire line. Not to mention the problem with FLASH. Then, if videos are being shown, videos need to be formatted differently for different browsers and phone operating systems.
Design Solution for the SmartPhone, Tablets, and FaceBook
What I have done on a great many websites is create a “detector.” When the person goes to the website, the site determines the type of devise and redirects to a parallel site that is more compatible for the device. This is automatic. The user does not see any confusing messages. The only way the user knows this is happening is after typing “URL”, the URL in the URL box will say “URL/indexFull.html,” “URL/indexDroid,” “URL/indexIPhone,” etc. I also create FaceBook tabs for fan/business pages and design a FaceBook compatible size page as well to display in FaceBook when the tab is selected.